People have strong emotional connections with the charitable causes they support. They are created through personal experience, often in times of need and desperation. These connections are far tighter and emotionally driven than any connection they have with their bank.
Customers expect their bank to be part of the community, to be genuine, to demonstrate they care.
Partnering with Parsnip provides your customers with the ability to give donations to any registered charity in the UK automatically when they make any payment transaction with your bank card or payment device.
Free to your customers and free to all charities. Forever.
Differentiate yourself. If a customer has a choice of five cards to use for a transaction and one has Parsnip attached, which card will they use?
Super easy for a customer to set-up, all features managed via your banking app, leaving them fully in control with how much and when they give to the charity they have chosen to support.