Turning cashless payments into donation opportunities, at no cost to donors or charities

How it works:

As long as your charity is registered with either the charity commission of England & Wales, Scotland, or Northern Ireland, and your records are up-to-date, donors can select to support you and begin fundraising.

To support you, a donor selects a payment card or device from one of our partners, and chooses how much they would like to donate as they shop. Parsnip then works seamlessly in the background, automatically collecting micro-sized donations from the user as they go about their day buying things using their payment card or device. The donation takes place without involving the merchant, which means it works in every shop.

All donations from the users that are supporting you are collected and disbursed to you in a single payment each quarter. As well as the donations, we’ll also provide the information you need to make any relevant Gift Aid claims. This minimises the admin effort for you and us.

Donations and charges:

We do not and will not ever charge charities for using Parsnip.

We do not and will never make any deductions from the user donations.

We know this is unusual. There are no catches. It’s really important that this is clear. 

We are doing this to allow any and every charity, however small, to benefit from the service. No barriers, no restrictions.

Your marketing commitment:

We do ask that you help us promote the service to your supporters and followers. No commitment needed, but anything you can do will help us to help you.  

To make promoting Parsnip as easy as possible, we provide a ready-to-go marketing pack which has been designed for use across social networks and typical marketing channels. You just need to drop in your charity logos and market in the usual way.

You’ll also benefit from the PR and marketing that Parsnip and our partners will be doing.

Why should you include Parsnip in your fundraising toolkit:

Parsnip provides you with a way to access and engage new donor audiences, and those that don’t want to donate using direct debit; in uncertain times with unpredictable incomes, donors want more flexibility and control than a direct debit provides.